Building And Maintaining Corporate Brands

Course overview

Organisations face the challenge of having to let the world see and identify them for profitableengagements. Thus, to succeed in facing the challenge, organisations need to provideexcellent productsand services, and get involved in developments within their environment,in the course of which they contribute to developing the environment. In this course,participants will be taught how to make their organisations to get responsibly andproductively involved with their host environments

Heads and Other Staff of Public Relations Departments, and Private Public Relations Practitioners

The objectives of the course are, to:

  •  Enable participants to know the importance of organisations maintaining cordialrelationship with the host communities.
  • Introduce participants to the strategies for engaging with the host communities.
  • Stimulate participants to make their organisations contribute positively to thedevelopment of their host communities.

Our course comes up with following outline

  • Overview of Branding Corporations.
  • The Relationship Between Corporate Brand and Product Brand.
  • Organisational Culture and Corporate Branding.
  • Organisations and Corporate Social Responsibility.
  • The Operating Environment.
  • Reputation Management.
  • Strategic Employee Relations.
  • Best Practices in Community Relations.
  • Stakeholder Engagement and Relationship Building.
  • Building and Maintaining Brand and Corporate Positions.
  • Aligning Internal Branding with External Branding.
  • Corporate Responsibility Programmes.
  • Crisis Management.
  • Using Media Strategies.
  • Press Releases and Conferences.
  • Corporate Reports, Magazines, and Bulletins.
  • Monitoring and Evaluation Corporate Branding.
  • Trends in Corporate Branding

London: 10/21/2019 – 10/25/2019

Fee: £1995

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